Criteo Retail Media is awesome, don't get me wrong. I use it every day, and quite extensively (~£1M budget a year). It's not as sophisticated as other retail media platforms on the market, but it develops fast, provides easily estimated results and a good amount of analytics.
Not long ago they even developed their own Share of Voice (SoV) measurement module. Which is OK, but mostly tells you: spend more to get more SoV.
What Criteo DOES NOT provide
They don't say which competitors are better than you. You get "Anonymised Brand 1, Brand 2, Brand 3". You can easily figure out which is which after a while, but still, you're not quite sure who you're competing with.
They only see when they're active.* If there's no brand actively marketing at the moment, or everyone has run out of budget, the "Sponsored" module is gone. With it—analytics.
They only see sponsored results. They don't measure organic visibility, so you never know your total (sponsored + organic) visibility.
Why Crawlbot is better for measuring visibility
Well, all of the above that Criteo doesn't do—we do. That's why we developed Crawlbot.
Hourly Measurement
We measure Share of Voice every hour by default. That's crucial when you or your competitors run out of budget during the day or use day-parting. It’s the basis for determining the most competitive hours.
High Frequency
We can go as low as 5-minute frequency or even less. If absolute dominance is your goal, you can't compromise on data freshness.
Device Intelligence
We will tell you which of your devices (and your competition's) show up the most in sponsored slots.
Total Clarity
We measure both organic and sponsored results, giving you the complete picture of your shelf visibility.
*Some explaining here: Criteo isn't active all the time on the websites it works with. When there's budget—it's there. But if the auction is empty or budgets are drained, their visibility—and thus their data collection—stops. We don't stop.
Wanna give us a try for free?
Let's schedule a call and we'll setup the account for you, based on your specific needs.
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