What Is Retail Media? And Why the Polish Shelf Barely Uses It
Only Komputronik runs meaningful sponsored listings in Poland (13.5%). Media Expert sits at 3.2%, the rest near zero. What that means for brands.
GuideDigital Shelf Analytics: What to Actually Measure
The four things worth tracking on the digital shelf: share of voice, price, content and availability, what each answers and how often to measure it.
GuideWhat Is Share of Voice, and How to Calculate It
A clear definition of Share of Voice on the retail shelf, the formula, a worked example, and the organic-versus-sponsored split most teams miss.
GuideWhere to Buy: Every Retailer, Every Price, in One View
The same laptop ran from GBP849 to GBP899 across five UK retailers on the same day. Here is why that GBP50 spread matters, and what brands miss when they do not watch it.
FeatureThe #1 Spot Hides Your Real Share of Voice
On the Currys laptop shelf in May, HP held #1 every day while ASUS climbed from last to third underneath it. If you only watch the leader, you miss the brand catching you.
FeatureA+ Content Is Table Stakes. Video Is the Gap.
A+ content is now near-universal on UK retailers, so it no longer sets a brand apart. Product video sits under 45% almost everywhere, the cheapest conversion lever left.
FeatureA Price Can Move 19 Times a Month. A Weekly Check Sees Two.
One laptop dropped from GBP999 to GBP829 in May, but the headline hides the detail: the price changed about 19 times. Cadence decides how much you actually see.
FeatureSouth Africa CE Shelf April 2026: Two Retailers Pay, Nine Don't
Amazon ZA and Takealot are the only South African CE retailers with retail media at scale. ASUS leads the entire ZA shelf at 299K appearances and 0.8% sponsored share.
ResearchCurrys Retail Media April 2026: Which Brands Buy, Which Don't
Acer 28.8% sponsored, HP 14.4%, ASUS 0.1%. Four brands carry almost all the Currys retail-media spend, and the saturation hits 66-88% in monitors and gaming.
ResearchMay 2026: The UK CE Shelf — Sponsored Tax, Solved A+, and a Video Gap
Amazon UK runs 27% sponsored; ASUS leads organic visibility. A+ content is now table stakes — video coverage under 45% almost everywhere is the real gap.
ResearchMay 2026: Poland Runs Its Own Shelf — Lenovo #1, Not ASUS
Lenovo leads Poland at 20%+ share — a different #1 from the UK. Komputronik runs 14.7% sponsored; everyone else near zero. Don't copy-paste the UK playbook.
ResearchMay 2026: The South African Shelf Nobody Else Is Watching
ASUS leads but Dell ranks #2 — local builders PCBuilder & Skytech hold real share. Amazon ZA already runs 16% sponsored. No global tool tracks this shelf.
ResearchPolish CE Shelf April 2026: Komputronik Stands Alone
One Polish CE retailer runs retail media at scale. The other six are pure organic. Lenovo dominates near-organic with 165K appearances and 1.1% sponsored share.
ResearchASUS Wins Where Retail Media Doesn't Exist
7 UK CE retailers have zero sponsored placements. ASUS dominates 6 of them with pure organic visibility. The truth-telling tier reveals which brands are real and which are rented.
ResearchApril 2026: UK CE Sponsored Visibility Has Two Tiers
5.7M brand appearances across 12 UK CE retailers. Sponsored share runs 0% to 27%. Sony pays for 96% of its visibility. Full April split, no averages.
ResearchCrawlbot vs Edge by Ascential: Digital Shelf Intelligence Compared
Where Edge wins on strategic market intelligence, and where Crawlbot wins on operational shelf visibility for CE brands.
ComparisonShare of Voice Tracking: Organic vs Sponsored Explained
Why tracking organic and sponsored SoV separately is essential, and how retail media is reshaping the digital shelf.
GuideE-Commerce Intelligence Tools Compared: 2026 Guide
Profitero, Edge, e.fundamentals, DataWeave, Crawlbot, and more — compared on coverage, features, and pricing.
ComparisonHow to Track Competitor Prices on UK Retailers
Manual spot-checks vs automated monitoring: what 4,500+ price changes in two weeks actually look like.
GuideHow a Brand Lost 22 Points of Share of Voice in One Week
An anonymised case study: a major CE brand dropped from 64% to 42% SoV in 7 days. Here's what happened.
Case StudyThe Real Cost of NOT Monitoring Your Digital Shelf
300 price changes per day, content gaps, SoV shifts — here's what you miss when you check quarterly.
StrategyWhy South African Brands Are Flying Blind on the Digital Shelf
No analytics platform covers Game, Incredible, or HiFi Corp. We built the first one. Here's the data.
South AfricaHow Much of the UK Digital Shelf Is Sponsored? We Measured It.
521,507 product appearances across 22 retailers in one week. Here's the sponsored vs organic breakdown.
ResearchWe Track 8,197 Products Across 13 Retailers Every Day. Here's What We've Learned.
Content gaps, sponsored patterns, price volatility, and the South Africa blind spot — all from our proprietary data.
DataRetail Media in the UK: Who's Winning the Sponsored Shelf?
An analysis of sponsored product placements across UK retailers and what it means for your brand strategy.
Market IntelligenceThe Complete Guide to Currys Marketplace for Brands
Everything brands need to know about optimizing their presence on Currys.co.uk.
Retailer GuidePrice Monitoring Across UK Retailers: Track Every Change, Every Day
How to track competitor pricing, detect promotional cycles, and maintain price parity across retailers.
Product UpdateHow Product Content Quality Impacts Sales on Currys, Amazon, and Argos
Data-driven insights on why image count, video, specs, and A+ content directly affect your conversion rates.
Data InsightWhy UK and South African Brands Need Local E-Commerce Intelligence
Global tools miss local nuances. Here's why purpose-built UK and ZA coverage matters.
Market InsightProfitero vs e.fundamentals vs Crawlbot: Digital Shelf Tools Compared
An honest comparison of three digital shelf analytics platforms and where each one shines.
ComparisonSponsored vs Organic Products: Understanding Retailer Search Results
How sponsored placements work on Currys, Amazon, and Argos — and why brands need to track both.
Market IntelligenceHow to Measure Brand Visibility on Retailer Websites
A practical guide to tracking your brand's position on category pages across UK and South African retailers.
GuideDigital Shelf Analytics: What It Is and Why Brands Need It
Everything you need to know about monitoring your product presence across online retailers.
GuideWhat Is Share of Voice in E-Commerce? A Complete Guide
A definitive guide to understanding and measuring your brand's share of voice on retailer websites.
GuideBypassing Cloudflare, Amazon Bot Detection, and More
How we adapted our scraping infrastructure to beat the latest anti-bot defenses across 18 retailers.
EngineeringAlways On: Building Reliability Into Every Layer
NSSM services, watchdogs, memory ceilings, and Discord alerts that keep our scrapers running 24/7.
EngineeringContent Inspection: 62 Fields, 5 Retailers, Every Day
How we built a system that scrapes and parses every detail of every product page, every day.
Product Deep DiveTracking 14 Retailers Across Two Countries
Expanding Share of Voice monitoring from one retailer to 14, across the UK and South Africa.
Product UpdateFrom Cloud to Local: Building a Distributed Scraping Network
How and why we migrated from cloud-based Octoparse to a self-hosted distributed queue system.
Engineering
How Much Does Crawlbot Cost?
No clear pricing? It's intentional. We're looking for partners, not just customers.
Pricing & Partnerships
Criteo Retail Media vs Crawlbot
Why relying solely on ad platform data might leave you guessing about your true market visibility.
Market Intelligence