Poland is the sixth-largest e-commerce market in Europe. Consumer electronics is one of its most competitive verticals, with domestic players and international chains fighting for the same shoppers. Until now, brands selling into Poland had limited visibility into how their products appeared across these retailers. That changes today.
Crawlbot now monitors 7 Polish consumer electronics retailers with hourly Share of Voice tracking. In the first 13 days of operation, we scraped over 713,000 product listings across all seven retailers. This post covers what we track, which retailers are live, and what brands can do with this data.
We selected the retailers that matter most for CE brands selling in Poland. Each one serves a distinct segment of the market, and together they represent the bulk of online consumer electronics sales in the country.
| Retailer | Type | Categories Tracked |
|---|---|---|
| Media Expert | Mass-market CE chain | 10 |
| Euro RTV AGD | Mass-market CE chain | 10 |
| x-kom | Tech-focused online retailer | 9 |
| Morele.net | Online CE marketplace | 10 |
| Komputronik | IT and CE specialist | 10 |
| MediaMarkt | International CE chain | 9 |
| OleOle! | Online CE retailer | 12 |
Media Expert and Euro RTV AGD are the two largest brick-and-click CE retailers in Poland. They operate hundreds of physical stores and have extensive online catalogues. For most CE brands, these are the two must-win accounts in the Polish market.
x-kom has built a loyal following among tech enthusiasts and gamers. Their audience skews younger and more technical, which affects brand mix and category composition. Morele.net is one of the largest pure-play online CE retailers, known for competitive pricing and deep inventory.
Komputronik focuses on IT products, peripherals, and components but also carries a full range of laptops, monitors, and desktops. MediaMarkt brings its pan-European presence to Poland with a heavy emphasis on promotions and seasonal campaigns. OleOle! rounds out the set with broad CE coverage and 12 tracked categories.
Each retailer is monitored across 9 to 12 product categories. The exact set varies by retailer because not every retailer structures their catalogue the same way. Here is the full category list:
Laptops and monitors are the highest-volume categories across all seven retailers. These are where SoV battles are most intense and where brand positioning shifts most frequently.
Our scraping infrastructure runs on a distributed worker fleet. Every hour, each Polish retailer's category pages are scraped by Playwright-based workers that extract every product listing visible on the page. For each product, we capture:
Every scrape run feeds into our SoV database. That means brands can see their visibility across Polish retailers on an hourly, daily, weekly, or monthly basis. They can compare organic visibility against paid visibility. They can spot when a competitor gains ground and correlate it with pricing moves or promotional activity.
In the first 13 days of live scraping, we captured 713,000+ individual product listings across all seven Polish retailers. That number grows by roughly 55,000 listings per day as hourly scrapes accumulate.
This volume of data makes it possible to identify patterns that are invisible with manual spot checks. Which brands consistently hold top-3 positions on x-kom's laptop page? Does Media Expert's product ranking change between morning and evening? Are certain brands gaining sponsored positions across multiple retailers simultaneously?
These are questions that only continuous, automated monitoring can answer. One-off audits miss the dynamics. Weekly checks miss the spikes. Hourly data captures the full picture.
We will publish detailed brand-level SoV data in a follow-up post. But here are a few early patterns worth noting.
Lenovo dominates laptops across nearly every Polish retailer. Their organic SoV in the laptop category is consistently above 20% on most sites. ASUS and Acer compete for second and third place depending on the retailer.
Samsung leads monitors on most retailers, but LG is close behind. AOC and iiyama show up strongly on the more technical retailers like x-kom and Morele.net, where the audience values gaming and professional displays.
Sponsored product density varies widely. Some Polish retailers show almost no sponsored products on category pages. Others have 3 to 5 sponsored placements in the first 10 positions. This has a major impact on organic SoV calculations, because a brand that appears in position 2 as a sponsored result has a very different cost structure than one that holds position 2 organically.
Poland's e-commerce market hit 118 billion PLN (approximately 27 billion EUR) in 2025. Consumer electronics is one of the largest verticals. The market is growing faster than Western European markets, and the competitive landscape is still being shaped.
For international brands like Lenovo, HP, ASUS, Samsung, and LG, Poland is a significant revenue market. For regional brands and newer entrants, it represents an opportunity to gain share before the market fully matures.
Having SoV data across all major Polish retailers gives brands a competitive advantage. They can see where they are winning, where they are losing, and where they should invest in retail media to improve visibility. Without this data, they are operating blind in one of Europe's fastest-growing CE markets.
Poland brings Crawlbot's total coverage to 4 countries (UK, South Africa, Poland, France) and 35 retailers. We will be publishing detailed SoV analysis for the Polish market in the coming weeks, including brand-level breakdowns by retailer and category.
If you are a brand selling consumer electronics in Poland and want to see how your products rank across these seven retailers, request a free report. We will pull your brand's SoV data and show you exactly where you stand.
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